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Wall Street Journal

“Builders Show Off New Products”

by Kris Hudson
Hundreds of new products were on display this week at the annual International Builders' Show in Las Vegas

Hundreds more home products were on display this week at the annual International Builders' Show in Las Vegas as builders, designers and architects prepare for a year of increasing construction, remodeling and home sales.

Sprinkled throughout the sprawling exhibit floor at the Las Vegas Convention Center were displays of upscale and unusual items ranging from 12-foot-long gas fireplaces to kid-size toilets. Attendees perused luxe wine cabinets, fancy faucets that display water temperature and the latest in home-automation systems.

All told, the Builders' Show alone attracted 1,220 exhibitors this year, up from 980 last year. And the show's combination this year for the first time with the Kitchen and Bath Industry Show brought a few hundred more vendors to the lineup.

Modulog Industries, Inc. caught our eye on the exhibit floor.

Modulog Industries produces siding made of Western red cedar for the outside of a home: www.Modulog.com

Cabin for a King

A house doesn't need logs to be a log cabin. Modulog Industries, a Portland, Ore., company founded by former logger Ron Berge, produces siding made of Western red cedar for the outside of a home, with log ends and custom-made trim. The kiln-dried panels, measuring 7 inches wide, 1½ inches thick and up to 16 feet long, affix to the house with stainless-steel staples. "You can't tell the difference until you walk inside the home," Modulog President James Iafrati says.